New Agreement Between Frito-Lay North America and Nexera™ Canola Results in Canola Industry Win

October 19, 2011

New Agreement Between Frito-Lay North America and Nexera™ Canola Results in Canola Industry Win

The comments below demonstrate how this agreement is a result of canola innovation, and how it now creates new markets for Western Canadian farmers.

David Dzisiak, Commercial Leader for Oils North America, Dow AgroSciences Canada Inc.

"Frito-Lay's North American operations require almost a billion pounds of oil annually. This new demand presents a significant opportunity for western Canadian farmers. If farmers and processors can supply what Frito-Lay needs, we can be assured that the company will buy more than what most countries actually purchase of canola," he says. View this video link at Real Agriculture.com http://www.youtube.com/watch?v=R2679hiTdBY&feature=feedu

"The food industry needs healthier ingredients with better functionality. Growers and processors ought to recognize the incredible opportunity that lies before them. Nexera™ canola, with its heart-healthy profile, improved stability for freshness and shelf life, has the ability to become North America's premier oil in the snack food business," says Dzisiak.

Mark Woloshyn, Brand Leader for Nexera™ canola, Dow AgroSciences Canada Inc.
"Under these new terms, growers who contract now to have Nexera™ canola hybrids on their farm will enjoy, high-performing competitive hybrids and healthy production premiums. The economics going into the following year are incredibly favourable and present a truly attractive overall package. We believe that Nexera™ canola provides the greatest profit equation for today's farmer. If you are interested in making money, you need to look into Nexera," says Woloshyn.

Strip Trial Data http://www.healthierprofits.ca/field/
Round Up Ready™ Results http://www.healthierprofits.ca/field/2011/rrsummary.htm
Clearfield™ Results http://www.healthierprofits.ca/field/2011/clsummary.htm
Healthiest Profit Challenge http://www.healthierprofits.ca/healthiestchallenge.htm <http://www.healthierprofits.ca/healthiestchallenge.htm>

Steven James, Senior Director, Purchasing with PepsiCo Foods Canada
"When we make any switch to our product ingredients, we pay close attention to how/if the change affects the brand experience. We never, ever want to go backwards. We are always looking for noted improvements in taste, freshness and nutritionals. Not only does Nexera's Omega-9 oil have low saturated fats, but it also has a clean taste profile and has passed the test with our loyal users," he says.

To hear Steven talk more about why their organization plans to continue buying Omega-9 oil, click here http://www.healthierprofits.ca/omega9/index.htm#video-sjames 

Joanne Buth, President of the Canola Council of Canada
"We see demand increasing for high-stability oils because of a continued growing need for functional oils with health benefits. This presents a brand new market opportunity that classic canola can't meet. Growers are focused on profit. And with the increase in demand, growers are offered great opportunities to ensure they remain profitable," she says.

To hear more support from the Canola Council of Canada, click here http://www.healthierprofits.ca/omega9/index.htm#video-jbuth

But growers and food packaging organizations aren't the only chain participants getting benefit from growing need of Nexera™ Omega-9 canola. Both Frito-Lay and Dow AgroSciences point out that this switch has brought out benefits across the whole supply chain. The consumer gets clear benefit with great tasting and more healthful snacks, and crushers benefit too, by establishing supply relationships with large, consistent end-use customers like Frito Lay.

Here's what the media is saying about the agreement:

Winnipeg Free Press (Making potato chips that are better for you – Oct. 17, 2011) http://www.winnipegfreepress.com/business/making-potato-chips-that-are-better-for-you-131910523.html

Western Producer Food Maker wants to bag more Nexera Canola acres http://www.producer.com/Markets/Article.aspx?aid=41464

Manitoba Cooperator (Frito-Lay boosts fortunes of Nexera™ Canola - Aug. 25, 2011) http://www.agcanada.com/Article.aspx?ID=39583

Growers interested in looking further into the opportunities of getting Nexera canola on their farm, can contact one of their local processors or retails: ADM, Bunge, LDM Foods, Louis Dreyfus, Richardson Pioneer, Viterra, FCL or Independent retail. Through a variety of contract options available, growers can find solutions that fit best with their needs.